Starting a career as a digital marketer in Nepal is a good choice if you are really interested in it. Anyone without prior experience can enter into the dynamic field of digital marketing.
You don’t need to attend college or university to learn digital marketing. All you need is a laptop and an internet connection, as plenty of resources are available online to develop and acquire essential skills.
Let’s Get Started By Learning What Digital Marketing Is:
Digital Marketing means creating a strong online presence for your business through digital channels such as Search Engine, Social Media, Mobile apps, and emails. It includes a variety of techniques like Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing, Search Engine Marketing, and many more. The main focus of digital marketing is to reach and engage with the target audience through different digital channels for driving traffic and sales to your business.
Digital Marketer In Nepal:
To be a digital marketer in Nepal, you need to understand and acquire the fundamentals of digital marketing. The demand of digital marketers in Nepal is rising with the increase in the number of businesses.
Fundamentals Of Digital Marketing:
1. Search Engine Optimization (SEO): Understanding how to rank up your website in search engines like Google and Bing for organic traffic generation. Learning SEO tools and optimization techniques is a must.
2. Social Media Marketing: Understanding how to create social media campaigns, optimize content, and develop analytical skills to develop appropriate strategies for social media platforms such as Facebook, Instagram, LinkedIn, etc.
3. Content Marketing: Creating high-quality content for different marketing platforms. Learn to attract and engage customers to your business.
4. Search Engine Marketing: Knowledge of creating and managing advertisement campaigns such as pay-per-click through platforms like Google Ads.
5. Email Marketing: Creating and designing effective email campaigns. Sending emails to prospective customers and building up relations.
6. Designing: Basic knowledge of design principles, designing tools, and software such as Adobe Photoshop, Canva, and Adobe Illustrator.
7. Analytical Skills: Understand how to use analytical tools such as Google Analytics and analyze the data for effective campaign strategies.
8. Continuous Learning and Adaptation: Digital marketing is constantly evolving. Staying updated with industry trends, new technologies, and best practices is a must.
9. Keyword Research & Implementation: Understand the process of finding and analyzing search terms that people enter into search engines like Google. Keyword Research plays a crucial role in SEO.
Digital Marketing Tools To Learn In 2024:
Digital Marketing is incomplete without proper marketing tools and techniques. So as a digital marketer in Nepal, you need to understand how these tools work and where to use them to produce the best result. Major digital marketing tools include:
1. Google Ads: Understand how pay-per-click advertisement allows businesses to display ads on Google search results. Learn how to drive traffic, and CTR usage, and measure Return on Investment (ROI).
2. Google Analytics: Learn to track data insights from your website. Understanding the target audience and get to know how your business is performing in the real world.
3. Facebook Business Manager: Learn to manage Facebook and Instagram advertisement campaigns, ad sets, analytics, and targeting the right audience.
4. SEO Tools: Familiarize yourself with SEO tools such as SEMrush, Ubersuggest, Ahrefs, or Moz for keyword research and implementation, backlinks generation, and on-page and off-page optimization.
5. Google Keyword Planner: This tool helps to identify seed keywords and provides insights on keyword search volume, competition, difficulty, and bid estimates. It’s a free platform which is used in Search Engine Optimization (SEO).
6. Google Search Console: A free tool provided by Google to gain insights into how Google views your site, including search performance, indexing, and mobile usability. Getting to know Google Search Console is crucial for optimizing your site’s presence in Google search results.
7. Canva Business: Learning basic designing principles to create quality content through Canva for social media posts, blogs, YouTube, etc. Easily available pre-determined templates make it easier to design and post quality content.
8. Yoast SEO: A popular WordPress plugin specially used for optimizing your website for search engines. It helps with on-page SEO optimization by providing suggestions for improving content, meta tags, and readability.
9. WordPress: As most of the sites are made in WordPress, it is crucial to understand how to create and manage website content, blogs, and landing pages.
10. Mailchimp: Learn to design and send email campaigns, manage subscriber lists, and analyze email performance. Understand the concept of lead generation and conversions.
There are many more tools you need to learn as a digital marketer in Nepal besides these since the world of digital marketing is vast and you need to adapt to the evolving trends in the real world.
Conclusion:
Try to understand the basics, utilize the internet to gather resources, and apply your knowledge in the real world. You won’t get far if you only learn the theoretical part. You need to apply your knowledge practically, only then you’ll be able to build a good knowledge of digital marketing. While doing things practically, you will understand how things actually work and it will help you till the end.
After, learning the basics of digital marketing tools and techniques, you can apply for an internship in some companies and gain real-world experience through marketing experts. The internship program usually lasts from 1 to 3 months, so utilize your internship period and acquire essential skills to be a professional digital marketer in Nepal.
